ProLine Wheels-TEC GmbH stands for dynamics, top quality, reliable service and a high degree of innovation – four attributes which symbolize the new brand. Due to the combination of the cursive font and the underlining the new brand now reflects strength, speed and the urge to revitalize. The clean design combined with the dynamic font symbolizes our high level of experience in the aftermarket and our passion for innovation. The color change between green and gray further enforces the already high recognition of the old brand. The new logo creates a symbiosis between dynamic innovation and valuable tradition of more than 20 years.

This was made possible by the strategic and operational support of kovar | branding & digital services, which specializes in the automotive industry.